ZU inaugurates the first Business Research Symposium

zu inaugurates the first business research symposium in abu dhabi campus ZU inaugurates the first Business Research SymposiumAbu Dhabi, UAE: Researchers and faculty members from different UAE higher institutions gathered at the first Business Research Symposium on Tuesday in Zayed University ( ZU )- Abu Dhabi Campus for an opportunity to network and explore collaborative research projects.

Organized by the College of Business at ZU , Paris Sorbonne University- Abu Dhabi, American University of Sharjah ( AUS ), New York University- Abu Dhabi (NYU), and INSEAD the Business School for the World, took part in the one-day event, which has started at 9am and ended at 5pm.

The inaugural event included around fifteen presentations in five sessions. Five researches were submitted and presented from ZU , five from AUS , three from NYU, two from the Sorbonne University and one from INSEAD.

“The aim of this conference is to bring faculty members, researchers and practitioners from various higher institutions in the country and highlight the latest researches, theories, and advances done in the area of business such as, economics, finance, human resources and marketing. It is the first time to hold a research symposium; however, the College of Business at ZU aims to make it an annual event and looks forward to invite international guests from all over the world next year,” DrPerenArin, Associate Professor of Economics and Dr Christina Zenker, Assistant Professor of Economics at the College of Business in ZU and organizers of the event, said.

“The academic isolation is a challenge that faculty members and researchers usually face. Due to the nature of the daily work, very often they have the opportunity to discuss their research and share their findings with others in the same field. Therefore, Research Symposium came as an initiative to network and expand relationships,” Dr.Arin added.

The one-day event has discussed several topics including: “Negotiating with Terrorists,” “Regional Integration of Asian Stock Markets,” “Sweden’s Riksbank Encounters the Lower Bound,” “Exploiting Knowledge Glows: Openness and the Innovative Performance of Business Services,” “Culture and Consumer Innovativeness: An Emic Perspective,” and “The Effectiveness and Ethicality of Using Fear Appeals in Health Messages: Are There Better Alternatives?”

“Business Research Symposium is a great opportunity to develop and expand relationships and share beneficial research findings with colleagues from several UAE universities and other institutions,” Emil Theis, Acting Dean of the College of Business, said.

© Press Release 2015

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