Dubai, UAE: Mohammed Bin Rashid Al Maktoum Foundation (MBRF) has announced it has so far brought out Arabic summaries of 57 popular international books under its ‘Book in Minutes’ initiative, launched more than a year and half back. The titles under this initiative have covered a variety of topics such as positive energy, human development, life management, leadership, family, and community.
During this period, the initiative has managed to reach out to more than 285,000 people, including individuals and families, reflecting its success in strengthening the culture of reading in the society. MBRF has identified the most important titles as ‘The Innovation Secrets of Steve Jobs’; ‘Solving the Procrastination Puzzle’; ‘Confidence’; and ‘Collective Genius – The Art and Practice of Leading Innovation’.
His Excellency Jamal bin Huwaireb, Managing Director of MBRF, said: “The ‘Book in Minutes’ initiative has been a remarkable success as demonstrated by the compliments we have been receiving from the readers as well as other people interested in the initiative. We are keen to develop the initiative further by enriching its content with more interesting topics that touch the lives of people, enabling them to overcome challenges and enhance their knowledge in various fields.”
Speaking on the future plans of the initiative, HE Bin Huwaireb said the Foundation has taken into consideration the views of the public on their knowledge requirements, based on which the Book in Minutes initiative will provide more outstanding books in the coming period. The initiative will focus on new topics related to personal development and success, positive thinking and happiness, as well as interactive and management skills as part of the first phase of the future plans, which will be followed up with more innovative changes, HE Bin Huwaireb added.
Under the ‘Book in Minutes’ initiative, Qindeel Printing and Publishing Services, one of the investment projects of MBRF, selects three popular global books on different topics which are then summarised and translated into Arabic language and distributed to various groups in the society, including government agencies, ministries, schools, and dignitaries. The Foundation also sends out copies of ‘Book in Minutes’ through subscriptions in response to individual requests for the summaries.
© Press Release 2015
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